CORPORATE SOCIAL RESPONSIBILITY AND BIOSPHERE RESERVE MANAGEMENT: Case Study of CSR in the PT Sinar Mas Forestry Group in Giam Siak Kecil–Bukit Batu Biosphere Reserve
Abstract
This study explores the implementation of Corporate Social Responsibility (CSR) to the
management of a biosphere reserve. It takes for a case study, a set of companies under a holding
company, the Sinar Mas Forestry Group, which has operations in the Giam Siak Kecil–Bukit
Batu Biosphere Reserve. Data were collected from 30 CSR managers and staff from eight subsidiaries companies by using closed questionnaires. This study found that companies’ strategies
in the management of CSR were to ‘hold and maintain’. However, CSR programs tend to be
more oriented to charity than to boost productivity. The CSR program covered core, buffer and
transition zones of the GSK–BB Biosphere Reserve but it seems to be a temporary program in
the transition zone. Therefore, the companies should improve their strategies to make CSR more
beneficial for preserving the biosphere reserve as well as for their reputations.
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